All posts tagged: Market Research

The Power (or Lack of) of Internships

There is always something to learn in every situation – depending on your perspective. Some might say it is always better to get an internship at a large corporation for its name recognition, connections, and employment opportunities. It is true. A lot of times, having a big name on your resume (much like a degree from a renowned academic institution) can stack the odds in your favor during a job hunt. Yet, I believe being an intern at relatively new or small companies provide special opportunities to learn and grow. The current company I am working for is small. We have two owners, nine employees, and two interns including me. I am the marketing intern and I work with two others, making up a three-person marketing team. The small size of this company meant that I was actually handed much more responsibilities and allowed much more involvement in the business than the average intern. As of today, I am in charge of operating and managing the company’s market research and analysis, Facebook Ads, and Google Ads …

Learning and Growing! Internship and Coursera Specialization!

Last week, I started my internship with WLM Financial – a real-estate brokerage. With my interest in urban planning and development and my background in the social sciences, it appears to be a good fit to work as their Marketing Intern. I was quickly integrated into the marketing team and I am happy to say that the owners have been very trusting and gave me a great opportunity to learn. They have taught me a great deal in the past week about mortgages and real-estate. They are always open to questions and really took me under their wings. I look forward to learning more about the real-estate industry and about business development. Though I am only an intern, my opinions were valued and contributed to the direction the company is taking. Using my skills with ArcGIS, I took the initiative located our target audiences. I integrated demographic data with geospatial data from the U.S. Census Bureau to reveal locations where our target audience might be located. I was quickly able to locate ten cities in …