All posts tagged: Career

Letters on Tuesdays – That Thing Called Passion

Dear Wilton, Remember our conversation about what you really wanted to do and what you really enjoyed doing? Though you had your reservations and concerns, you suggested that you, perhaps, wanted to become a writer. Having seen you disappear into books and having read your writing, I am not surprised. Your writing is mature beyond your years. The logic and creativity within your words and sentences are at a level higher than mine at the same age. So with regards to that, I believe you will go on to achieve great things if you truly put your mind to it. At the same time, you expressed the fact that you were unsure if that is what you truly wanted to pursue. You felt as if you had no direction or sense of purpose. That is okay. If we look around, we all have friends who know what their passions and dreams are from a young age. They will likely accomplish things we can only hope to achieve at the same age. Again, that is okay. You and I, …

Short Post: Biology and Life

I have been looking for a steady job now for almost a year now and one of the questions I get asked the most is why? Why am I pursuing or want to pursue a career in such and such? People really want to know where you are coming from and what your vision of the future is. Honestly, even though I know my answers, sometimes I have to look back to the beginning and ask myself why? Why am I now fascinated by the use of space in cities and urban environments? Why am I pursuing a career in understanding the urban? Like most stories, there is a beginning. As a young child, I was always chasing after butterflies, digging up earthworms, and collecting fish. Their movements and their features fascinated me. Metamorphosis, the transformation from an ugly caterpillar to a beautiful butterfly, captivated my imagination and in many ways it is a metaphor for life. I never though much of it until high school, where I met a wonderful biology teacher by the …

WLM Financial Marketing and Branding

During September 2015 to January 2016, I worked as a Marketing Coordinator/Analyst for the real-estate broker WLM Financial. Based in Inglewood, CA, the company focused on providing first-time home buyers with financial advice and loans needed to purchase their home. Using my knowledge of GIS and demographics, I identified the locations of their target markets. I proposed ten cities in the Los Angeles Metropolitan Area that they can look to expand marketing operations into. On the broker side of business operations, I looked at home sales data, mortgage data, and property prices to locate other states that WLM Financial can look to apply for broker licenses. After getting to know their operations, targets and goals better, I created a marketing and a branding plan for the company. In terms of brand building, I used their current website and Facebook page as points of interest and set goals to be reached by July 2016 and July 2017. I created a social media schedule for them to post select content and to generate more reach and views to …

Employment and Urbanization

Continuing with Regression Modelling in Practice… If you have been following along with my work, you will know that I am interested in the relationship between urbanization and economic development and am posing the general question of whether urbanization drives economic growth? Through the past two courses, Data Analysis Tools and Data Management and Visualization, I looked at the correlation between urbanization and economic development and established that there was a correlation between urban population and GDP per capita. For this assignment, I decided to look at another measure of economic development – employment rate. However, because data for 2010 is unavailable for some of the new variables I wanted to include, I decided to use data from the year 2007. It is the most recent year where I get the most data for all my variables. For each of the variables, I downloaded data directly from Gapminder and extracted the relevant information for 2007 and compiled a new CSV file. I define my response variable as Employment Rate in 2007. Now that my data …

Correlations! Urbanization and Economic Development in Rich and Poor Countries

Continuing with Data Analysis Tools… If you have not read my previous posts, I am currently enrolled in a Data Analysis Specialization with Wesleyan University through Coursera. With data from Gapminder, I am exploring a broad and basic question: does urbanization drive economic growth? For those of you interested in reading my literature review to gain a background on this project, please visit this page. Finally! Quantitative to quantitative variable analysis! This is the lesson I have been waiting for. With my interest in urbanization and economic development, the data I pulled from Gapminder are all quantitative. As I previously mentioned, I do not like categorizing quantitative data because I believe it introduces too much subjectivity. Unless the data is qualitative to begin with, it makes little sense to categorize data. Compared to the other types of correlation tests, Pearson’s Correlation was relatively easy to perform in both Python and SAS. I looked at the relationships between urbanization rate, as measured by both urban population growth rate and percentage of population in large cities with over 1 …

Chi-Square Testing…*Warning: It’s Painful*

Continuing with Data Analysis Tools… If you have not read my previous posts, I am currently enrolled in a Data Analysis Specialization with Wesleyan University through Coursera. With data from Gapminder, I am exploring a broad and basic question: does urbanization drive economic growth? For those of you interested in reading my literature review to gain a background on this project, please visit this page. For this assignment, I had to run Chi-Square tests on my variables. As always, both my Python and SAS codes are posted. Since all my data are quantitative, I had to first categorize them. Since I found a relationship between the absolute measure of urbanization (population in cities with over 1 million people) and GDP Growth rate, I decided to categorize GDP growth rate. Additionally, I wanted to see if there is a relationship between urbanization with the absolute measure of GDP  (GDP per capita). To categorize GDP per capita, I used cut-offs of 5000, 10000, and 100000 to produce three distinctive ranks whereby a country is poor if its GDP per …

The Power (or Lack of) of Internships

There is always something to learn in every situation – depending on your perspective. Some might say it is always better to get an internship at a large corporation for its name recognition, connections, and employment opportunities. It is true. A lot of times, having a big name on your resume (much like a degree from a renowned academic institution) can stack the odds in your favor during a job hunt. Yet, I believe being an intern at relatively new or small companies provide special opportunities to learn and grow. The current company I am working for is small. We have two owners, nine employees, and two interns including me. I am the marketing intern and I work with two others, making up a three-person marketing team. The small size of this company meant that I was actually handed much more responsibilities and allowed much more involvement in the business than the average intern. As of today, I am in charge of operating and managing the company’s market research and analysis, Facebook Ads, and Google Ads …