All posts filed under: Data Analysis

Analyzing Density Bonus Developments in the City of Los Angeles

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On February 22, 2016, I started the GIS Specialization Course with UC Davis through Coursera. For those of you who have paid attention, I have started the final course of the specialization: Geospatial Analysis Project. As with other Coursera specializations, this is a Capstone project that is the culmination of the previous courses. For this project, I have to propose, design, analyze, and present a geospatial analysis project from start to finish. This week requires the creation of my project proposal, which is as follows (if any of you have suggestions on data sources and/or analysis, please feel free to comment): What is Density Bonus? Density Bonus is a program through which a developer can apply for a project with a unit density greater than that allowed by the current land use zoning, as calculated from unit floor area and floor area ratio (FAR). In exchange for the higher density, the developer must set aside a certain number of units to be affordable: this is by restricting the rent levels or sale prices to targeted income levels …

WLM Financial Marketing and Branding

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During September 2015 to January 2016, I worked as a Marketing Coordinator/Analyst for the real-estate broker WLM Financial. Based in Inglewood, CA, the company focused on providing first-time home buyers with financial advice and loans needed to purchase their home. Using my knowledge of GIS and demographics, I identified the locations of their target markets. I proposed ten cities in the Los Angeles Metropolitan Area that they can look to expand marketing operations into. On the broker side of business operations, I looked at home sales data, mortgage data, and property prices to locate other states that WLM Financial can look to apply for broker licenses. After getting to know their operations, targets and goals better, I created a marketing and a branding plan for the company. In terms of brand building, I used their current website and Facebook page as points of interest and set goals to be reached by July 2016 and July 2017. I created a social media schedule for them to post select content and to generate more reach and views to …