All posts filed under: Real Estate

Los Angeles – No to Measure S

Dear Friends in the City of Los Angeles, For those of you who are residents and are able to vote, there is a ballot measure to take an important stand against in next week’s local elections: Measure S. L.A. Times, Governor Brown, Mayor Garcetti, and many others have came out against this measure, (here, here, here, here, here, here, here, and here) which will basically prohibit development in the City for the next two years and make it extremely difficult in the years after (to be explained below). For those of you that don’t know, the City of Los Angeles like the rest of California, is in the midst of a housing crisis. With a vacancy rate hovering around 2%, the supply of housing is extremely tight and housing costs are skyrocketing. What most people don’t realize is that at around $56,000, the median wage in Los Angeles is actually not that high, yet average home sale prices have now soared above half a million. That is lunacy. Renters are also suffering, with many paying more than 30% of …

A Short About Policy Making

Have you ever wondered about the city you live in: its history, its planning, its development? The Guardian has an incredible 50-part series on the history of urbanization from around the world. The more you read about cities, the more they become a metaphor for life – patience, plans, foundations, and changes. Any sort of urban development can takes years and decades. The saying goes, “Rome wasn’t built in a day”. Furthermore, even the best laid plans can be easily swept aside by unforeseen circumstances or self-created consequences. Yet, without plans and goals, a city will cease to exist. Therein lies the paradox of urban planning (and of life) – each action results in an infinite possibility of reactions. You want to capture the current circumstances and anticipate future change, but it is always an impossibility. You create that which you hope to contain, and yet what you hope to contain is based on projections, assumptions, and visions that can easily fall apart in an instant… The building of cities always serves as an expression of the political …

Bakersfield Site Analysis

In January 2016, I was given the opportunity by Mr. Frank Tripicchio to work on a site analysis project on a property in Bakersfield, CA. The objective was to create recommendations on best uses for the property through demographic and economic analysis. To help me with this report, I brought on Oliver Yang, who worked with PKF Hospitality Consulting. The Project The site is located on the Southwestern corner of the intersection between Highway 178 and Comanche Dr., about 5 miles away from downtown Bakersfield. It is an undeveloped, five-acre parcel with two residential communities in the immediate area. I conducted spatial analysis with data from the U.S. Census Bureau and the City of Bakersfield to visualize the current building and zoning conditions in the area as well as the demographic distributions. We assessed community needs by looking at current services, businesses, and retail in the area and found a gap in the supply. As the site is fairly remote, there is a lack of businesses servicing the area. There are around 3000 residential rooftops in the surrounding …

Courtyard by Marriott – Arc Atlantic Regional Center

As Arc Atlantic Regional Center’s Project Coordinator, I work on various aspects of their Courtyard by Marriott Hotel in Monterey Park development. My responsibilities are split between project coordination, marketing data analysis, and marketing. I took initiative to create the company’s online presence. In collaboration with Suen Labs, I re-developed Arc Atlantic Regional Center’s website which launched on Feb 26. I created both the Chinese and English content for the website and provided design directions for the appearance of the website. My other work in marketing includes creating various media items such as monthly newsletters and press releases and I coordinate with local media such as TV Stations and newspapers in creating advertisements. I also provide Chinese-English translations for our marketing materials as needed, such as adding Chinese subtitles in the introduction video for investors. In terms of project coordination, I help the Project Manager in contacting various utilities and contractors relevant to the construction and development of the project. For example, I reached out to Southern California Edison and AT&T for their underground cables and pipeline …

WLM Financial Marketing and Branding

During September 2015 to January 2016, I worked as a Marketing Coordinator/Analyst for the real-estate broker WLM Financial. Based in Inglewood, CA, the company focused on providing first-time home buyers with financial advice and loans needed to purchase their home. Using my knowledge of GIS and demographics, I identified the locations of their target markets. I proposed ten cities in the Los Angeles Metropolitan Area that they can look to expand marketing operations into. On the broker side of business operations, I looked at home sales data, mortgage data, and property prices to locate other states that WLM Financial can look to apply for broker licenses. After getting to know their operations, targets and goals better, I created a marketing and a branding plan for the company. In terms of brand building, I used their current website and Facebook page as points of interest and set goals to be reached by July 2016 and July 2017. I created a social media schedule for them to post select content and to generate more reach and views to …

Learning and Growing! Internship and Coursera Specialization!

Last week, I started my internship with WLM Financial – a real-estate brokerage. With my interest in urban planning and development and my background in the social sciences, it appears to be a good fit to work as their Marketing Intern. I was quickly integrated into the marketing team and I am happy to say that the owners have been very trusting and gave me a great opportunity to learn. They have taught me a great deal in the past week about mortgages and real-estate. They are always open to questions and really took me under their wings. I look forward to learning more about the real-estate industry and about business development. Though I am only an intern, my opinions were valued and contributed to the direction the company is taking. Using my skills with ArcGIS, I took the initiative located our target audiences. I integrated demographic data with geospatial data from the U.S. Census Bureau to reveal locations where our target audience might be located. I was quickly able to locate ten cities in …