All posts tagged: Marketing

WLM Financial Marketing and Branding

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During September 2015 to January 2016, I worked as a Marketing Coordinator/Analyst for the real-estate broker WLM Financial. Based in Inglewood, CA, the company focused on providing first-time home buyers with financial advice and loans needed to purchase their home. Using my knowledge of GIS and demographics, I identified the locations of their target markets. I proposed ten cities in the Los Angeles Metropolitan Area that they can look to expand marketing operations into. On the broker side of business operations, I looked at home sales data, mortgage data, and property prices to locate other states that WLM Financial can look to apply for broker licenses. After getting to know their operations, targets and goals better, I created a marketing and a branding plan for the company. In terms of brand building, I used their current website and Facebook page as points of interest and set goals to be reached by July 2016 and July 2017. I created a social media schedule for them to post select content and to generate more reach and views to …

The Power (or Lack of) of Internships

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There is always something to learn in every situation – depending on your perspective. Some might say it is always better to get an internship at a large corporation for its name recognition, connections, and employment opportunities. It is true. A lot of times, having a big name on your resume (much like a degree from a renowned academic institution) can stack the odds in your favor during a job hunt. Yet, I believe being an intern at relatively new or small companies provide special opportunities to learn and grow. The current company I am working for is small. We have two owners, nine employees, and two interns including me. I am the marketing intern and I work with two others, making up a three-person marketing team. The small size of this company meant that I was actually handed much more responsibilities and allowed much more involvement in the business than the average intern. As of today, I am in charge of operating and managing the company’s market research and analysis, Facebook Ads, and Google Ads …

Learning and Growing! Internship and Coursera Specialization!

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Last week, I started my internship with WLM Financial – a real-estate brokerage. With my interest in urban planning and development and my background in the social sciences, it appears to be a good fit to work as their Marketing Intern. I was quickly integrated into the marketing team and I am happy to say that the owners have been very trusting and gave me a great opportunity to learn. They have taught me a great deal in the past week about mortgages and real-estate. They are always open to questions and really took me under their wings. I look forward to learning more about the real-estate industry and about business development. Though I am only an intern, my opinions were valued and contributed to the direction the company is taking. Using my skills with ArcGIS, I took the initiative located our target audiences. I integrated demographic data with geospatial data from the U.S. Census Bureau to reveal locations where our target audience might be located. I was quickly able to locate ten cities in …