All posts tagged: Project

WLM Financial Marketing and Branding

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During September 2015 to January 2016, I worked as a Marketing Coordinator/Analyst for the real-estate broker WLM Financial. Based in Inglewood, CA, the company focused on providing first-time home buyers with financial advice and loans needed to purchase their home. Using my knowledge of GIS and demographics, I identified the locations of their target markets. I proposed ten cities in the Los Angeles Metropolitan Area that they can look to expand marketing operations into. On the broker side of business operations, I looked at home sales data, mortgage data, and property prices to locate other states that WLM Financial can look to apply for broker licenses. After getting to know their operations, targets and goals better, I created a marketing and a branding plan for the company. In terms of brand building, I used their current website and Facebook page as points of interest and set goals to be reached by July 2016 and July 2017. I created a social media schedule for them to post select content and to generate more reach and views to …

Relaunch…The Brand New Ideas by IamLliw

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Hello everyone! IamLliw is back! For those that don’t know, check out About Ideas by IamLliw. It has been a long time. In the last couple years, I attended and graduated with a M.A. from Arizona State University. I focused on urban environment studies through an urban political ecology framework. My passion for space and the use of space led to me examine relationships between social issues and their spatial distribution. Along those lines, I immersed myself in urban planning and development, as I pursued my interest in urban environments that developed during my time in the Department of Environmental Protection of Taipei. The major projects I have been involved in typically revolved around the spatial analysis of cities. That is also where my passion lies – understanding, analyzing, and creating space. Unfortunately, this blog fell to the wayside with my focus dedicated to my studies. However, my experiences in academics taught me the importance of developing and sustaining a voice. At its core, every published research paper is an intellectually developed and evidence based report …