Latest Posts

Words about Life

Are you nervous?
Yes.

Are you scared?
Yes.

So why?
I don’t know. Why what?

Why do you keep going?
There is hope. There is change.

Do things really change?
Always. In this second, you already are not who you were.

So that’s hope?
No. Hope is believing in and building for that change.

If you believe, then why are you nervous and scared?
There is the unknown. We all fear the unknown.

What is unknown?
You never know what the future holds.

Then what do you do?
You hope.

A Lot

I’ve been reading a lot            “People change”
I’ve been thinking a lot           “only time will tell”
I’ve been writing a lot             “who am I?”
I’ve been…

Laughing all about the same
But really silent on the name

I am drawing blanks to describe
The only things that come to mind
As I soak in the Californian sun
On the beaches where we used to run

I still got that sand in my car
From days I no longer remember
The past is the past
So do I really want to talk?

I’ve been reading a lot            “People change”
I’ve been thinking a lot           “only time will tell”
I’ve been writing a lot             “what I have done”
I’ve been…

Working night and day
Trying to be a better man

The writing is not on the wall
When I still got time to have it all
My patience grows from a seed
Slowly becoming a grand tree

I go forward with a plan
Working pieces like new bricks
As I build a town to call my own
And one day I’ll give you a tour.

Bakersfield Site Analysis

Without-Research-(small)

In January 2016, I was given the opportunity by Mr. Frank Tripicchio to work on a site analysis project on a property in Bakersfield, CA. The objective was to create recommendations on best uses for the property through demographic and economic analysis. To help me with this report, I brought on Oliver Yang, who worked with PKF Hospitality Consulting.

The Project

The site is located on the Southwestern corner of the intersection between Highway 178 and Comanche Dr., about 5 miles away from downtown Bakersfield. It is an undeveloped, five-acre parcel with two residential communities in the immediate area. I conducted spatial analysis with data from the U.S. Census Bureau and the City of Bakersfield to visualize the current building and zoning conditions in the area as well as the demographic distributions. We assessed community needs by looking at current services, businesses, and retail in the area and found a gap in the supply. As the site is fairly remote, there is a lack of businesses servicing the area.

There are around 3000 residential rooftops in the surrounding 2 mile zone but a lack of strip malls or neighborhood services in the vicinity. Though there are more residential zones in the area, currently there is not much development occurring in the area.

The majority of the land, vacant or developed, within the vicinity is zoning for residential. This means that the project site is valuable, once developed, for providing general services to the communities in the area. Though there are other commercial lands available, they are mostly undeveloped. This provides the project site with a unique opportunity to seize the current market and develop as a community anchor.

To identify possible competition from other developments, we obtained information from LoopNet and the City of Bakersfield. We were able to located commercial properties in the area and the area’s future economic development projections. With this information we developed several recommendations on possible developments for the current property owner.

BakersfieldBuildings2BakersfieldZone2BakersfieldIncomeBakersfieldAge

The Notes of My Life

Over and over I say to myself, I remind myself, I write myself. Into curves and straights, corners and turns without coming to an end because the past is never in sight and the present lingers for only a second. The future demands to be known with each stroke of the pen, it becomes present and is written into the past. The eternal struggle. Memories selected for harvest until a later date confirmed only when they are opened once again. That is not all, that is not all. There are those that remain in your mind but blanked out, slowly again by time.

I feel the need to explore the depths of the lost chambers that echo within dreams. I feel the need of a flashlight into the wells of dark water long bathed in the moonlight. A moonlight that shone since the morning I opened my eyes. 7:45 AM the clock once read and will read again. This is a cycle, unending till you realize you have gone away from something at the same time towards something. Can you open doors, can you close doors; Do you have that courage? I know not because I fear I know.

What you forget is what remains in plain sight. What you remember is what you hide. Perhaps. I leave through words and phrases, floating through long indecipherable because I no longer possession the dictionary to me, myself, and I. Until I stop and reach into my pocket and find a compass and some letters in disguise. I am surprised at their insignificance and the significance all at once, of what I kept or discarded. Those choices remain as a relic, etched in the fabric of a soul hidden in plain sight. Have you realized the folly of the world as you grasp its sands that slips through your fingers because you do not have water?

We all belong or un-belong to a kindness that only we can supply. We are all stars within our moonlight or another’s. Then again, what can I know for sure because I am not you or anyone. “We all belong to the same remainder” – how have I forgotten a gift. Words beautifully written, not by you, me, or anyone but inspired by the Mother of us. Move beyond the restrictions, oh I find this language so inadequate to convey or to capture the colors that I see.

I hear your cry, your tears, your smile, your laughter. I hear them all echoing in sync but I was unable to act. Paralysis by a malaise only I could have concocted with spells of unknowing. Unknowing because I have hidden. Unknowing because I left it in the open. Who is to say, what is granted now. A sudden thought, I again remember that night in a faraway land or was it nearby?

Short Post: Biology and Life

I have been looking for a steady job now for almost a year now and one of the questions I get asked the most is why? Why am I pursuing or want to pursue a career in such and such? People really want to know where you are coming from and what your vision of the future is.

Honestly, even though I know my answers, sometimes I have to look back to the beginning and ask myself why? Why am I now fascinated by the use of space in cities and urban environments? Why am I pursuing a career in understanding the urban?

Like most stories, there is a beginning. As a young child, I was always chasing after butterflies, digging up earthworms, and collecting fish. Their movements and their features fascinated me. Metamorphosis, the transformation from an ugly caterpillar to a beautiful butterfly, captivated my imagination and in many ways it is a metaphor for life.

P1070494

Butterfly in the Amazon

I never though much of it until high school, where I met a wonderful biology teacher by the name of Mr. Adrian Price. Though we got off to a rocky start (I got thrown out of class on the first day), I ended up loving his class. His lectures were pinpoint and clear. His knowledge was extensive and his class notes were meticulous. I have yet to encounter another teacher with his degree of preparation. His biology classes rekindled my love for wildlife and its myriad forms. It was in this class where I learned just how much variety there is to life on Earth. This led to my Biology degree from Washington University in St. Louis and eventually a research assistant position in the Amazon Rainforest.

_MG_9320.JPG

Just another day at the research station

Even though it was a short two months, it was a life-changing experience for me. Being able to see the sheer amount of diversity, the incredible forms of life changed me. Like most millennials, I always cared about the environment, but I don’t think people really understand what life on Earth means. Most of us never had the chance to experience the wonders of life besides in zoos. Yet, zoos are incredibly sterile and are such poor representations. Life, true life, is not clean or tidy. Life is extremely dirty and extremely messy. That’s what gives rise to its diversity and its beauty.

EDIT YAWN.jpg

My encounter with a wild Jaguar

It was also there, in the Amazon Rainforest, that I realized this: in order to preserve the environment, urban life as we know it needs to somehow change fundamentally. How we build, how we consume, how we live in cities have far reaching consequences. It is our supposed material needs, created by the economy, by society, and by the urban environments we live in that drives environmental change on Earth.

From the field research experience, I know that I do not have the personality or the character to be a field biologist but I still want to contribute to the many efforts in trying to preserve our planet and our wonderful wildlife. This is why I am pursuing a career in urban planning and development.

What are you pursuing and why?

 

 

Short Post: Mindfulness

Mindfulness, it is a quality that is hardly seen in people today.

We are all consumed by instant gratification, the so-called freedom as we are liberated to chase whatever our short attention spans dictate. We are influenced by the idea of “personal brands”; we are dominated by a desire to foster a certain type of “public image”. We become more concerned about what others think of us instead of just being who we are. We lost that ability to be happy for ourselves and to bring happiness to others.

Mindfulness runs against all of that. It is a compassionate and empathetic act that comes through self-less giving. When we are mindful, we are not taking from others. We are making the world around us the subject matter. It is when we are able to see the world from another person’s eyes. It is when we try to walk a mile in someone else’s shoes. We too often judge others quickly without truly understanding who they are and where they come from. We forget that everyone has a story. It would be too much for anyone to try to know that whole story and that is not what being mindful is about. Being mindful is about acknowledging that existence.

I have worked with orphans and done community service with children from disadvantaged families. A lot of times, we see the ugly side of humanity in children, yet it is often in children that we see the innocence and the beauty of humanity. They are the ones most willing to help animals. They are the ones trusting enough to help a stranger in need. They are the ones who empathize with others the easiest. Do we forget that as children, we often lend a helping hand to those in need? Do we forget that as children we play together and band together with no intentions other than just to be with another human being?

Interim 2006 (4).jpg

 

I think it is because as children, we do not have these social shackles of “image”. We are not concerned so much about our own selves, but rather others in our bid to play. I remember the strongest desire I had as a child was the need to be with other children, to play with them and to share in silly little adventures.

Being mindful is about putting yourself away. As children, we are quick to do so because we do not have egos. We love easy, we hate easy but the most important thing for us was others – to be able to be with and share with others. You don’t see that until you go to an orphanage. To the children, we are all part of a big story that we weave together.

Interim 2007 (196).jpg

As an adult, it is much harder to be mindful. The source of mindfulness is actually different. To be able to love someone else, to put yourself in someone else’s position requires you to be sure of who you are. It requires you to be confident in who you are. Once we are able to love and to be ourselves, our love can then overflow to others. We become mindful through our own positive energies – energies that overcome the baggage that we all carry but should let go of.

Let’s all be a little more mindful this year. Let’s all find a little bit more of our true selves this year. Let’s all listen to the soul of others, just a little bit more.

Though the world face overwhelming odds (climate change, political polarization, terrorism, poverty, etc.), I believe in hope and the innocence that remain in each of our hearts. I believe in the power of love, which in turn births and gives power to mindfulness.

Courtyard by Marriott – Arc Atlantic Regional Center

As Arc Atlantic Regional Center’s Project Coordinator, I work on various aspects of their Courtyard by Marriott Hotel in Monterey Park development. My responsibilities are split between project coordination, marketing data analysis, and marketing.

I took initiative to create the company’s online presence. In collaboration with Suen Labs, I re-developed Arc Atlantic Regional Center’s website which launched on Feb 26. I created both the Chinese and English content for the website and provided design directions for the appearance of the website.

SN.png

My other work in marketing includes creating various media items such as monthly newsletters and press releases and I coordinate with local media such as TV Stations and newspapers in creating advertisements. I also provide Chinese-English translations for our marketing materials as needed, such as adding Chinese subtitles in the introduction video for investors.

JanAd

Our January Advertisement in World Journal LA, A local Chinese newspaper

In terms of project coordination, I help the Project Manager in contacting various utilities and contractors relevant to the construction and development of the project. For example, I reached out to Southern California Edison and AT&T for their underground cables and pipeline information for our shoring plans. I review zoning policies and provided research for various design guidelines for the hotel. I also draft correspondences and create contact and client information worksheets.

Lastly, I provide data analysis on Arc Atlantic Regional Center’s marketing campaigns. I created the template for client information database. From the information in the database, I create monthly reports on the quantity of calls and appointments that result. These reports include insights on the source of information in order to identify the most effective marketing platforms and insights on the type of callers – whether they are looking to invest for themselves, for a friend, or for family.

Short Post: The Issues – Educate and Compromise

Recently, I have had several conversations with my friends back in Taiwan. A common thread of discussion is how hopeless they feel about social conditions getting better.

Since the recent presidential election that resulted in the first female president in the country’s history, there have been a wave of euphoria. A large majority of the population, especially millennials, felt that the fall of the KMT was key to social change in Taiwan.

Yet the problems that face Taiwan, especially those of my generation, are complex and difficult to untangle and dissect. One thing that we all agreed on is the fact that many people are unable to think for themselves. Many young people comment and criticize based on misinformation or a lack of independent thought. Part of the issue is how the media presents information and part of the issue is how people consume media in Taiwan. Though media consumption is not a unique problem to Taiwan, the culture of Taiwan tend to cause people to disregard and dismiss opposing opinions and voices.

I feel like education is the best way to tackle these problems, but not through formal education. The current education system in Taiwan has been broken for awhile now, having gone through several reforms in the last five to ten years. Young people need to be able to calmly and rationally discuss problems without clouded by bias and judgement. Young people need to be able to independently find information and assess the quality of that information. These skills are typically acquired during college, but not every college and university provide that quality of thought.

Instead of complaining about how change is impossible, why don’t we start reaching out and starting conversations with one another. We should start conversations with people who have different worldviews and perspectives. We should start conversations with people who have different political ideologies. Of course, we need to start by educating ourselves on how to communicate, how to think, and how to evaluate. Is it possible to completely eliminate bias? Probably not, but we need to try. There are always going to be people who will never be able to communicate. There are always going to be people who are unwilling or unable to compromise or see the other side. Yet, enough of us can do it, I believe we can make a difference.

Social change can only occur when we communicate and compromise.

Perhaps we have forgotten how as a society, but it’s never too late to learn again.

WLM Financial Marketing and Branding

During September 2015 to January 2016, I worked as a Marketing Coordinator/Analyst for the real-estate broker WLM Financial. Based in Inglewood, CA, the company focused on providing first-time home buyers with financial advice and loans needed to purchase their home.

Using my knowledge of GIS and demographics, I identified the locations of their target markets. I proposed ten cities in the Los Angeles Metropolitan Area that they can look to expand marketing operations into. On the broker side of business operations, I looked at home sales data, mortgage data, and property prices to locate other states that WLM Financial can look to apply for broker licenses.

Hsu_Portfolio_Page_04

After getting to know their operations, targets and goals better, I created a marketing and a branding plan for the company.

In terms of brand building, I used their current website and Facebook page as points of interest and set goals to be reached by July 2016 and July 2017. I created a social media schedule for them to post select content and to generate more reach and views to reach a greater local audience. The original goal for July 2016, which is 700 likes on their Facebook page has already been reached as of today. During my time there, I also helped triple their unique daily reach from 1000 to 3000.

In terms of marketing, I identified a need for the company to start creating a reliable database and to start collecting appropriate information from their clients in order to understand the effectiveness of their marketing and the types of clients that tend to be successful in their loan applications. I created a plan for their database and a clear list of information to be collected. Database logs and templates were created from that plan. I also created a disclaimer template to be used in contracts to inform clients that their information is collected but the privacy of such information is maintained. Lastly, I understand the need for a system of checks and balances to ensure the security of the database so I created a plan detailing database authorizations.

With the implementation of these plans, WLM Financial has been more effective in reaching their clients and creating a professional and friendly company image for the local community. As of February 2016, the targets for July 2016, detailed in the branding plan, has been reached.